The initial procedure for this painting is the fragmentation of an overpainted museum shop merchandising of Vincent van Gogh's Sunflowers. The painting is built on contradictions that arise from the decontextualization of art into a commercial product (fridge magnet) and back again into a painting at a semantic and syntactic level. The over-painted artwork primarily performs and at the same time also anticipates its very own digital translation and mediatization, and thus is transformed into a representation of painting of a commercial product, which used to be high art.